Digital Marketing
Digital marketing is the art of promoting products and services to consumers using the vast realm of the World Wide Web, harnessing the power of modern devices like computers, tablets, and mobile phones.
This form of marketing leverages platforms such as websites, social media, and mobile apps as channels through which ideas are conveyed to consumers. In essence, “Digital Marketing” encompasses the diverse strategic techniques employed for marketing on the internet.
Search Engine Optimization
Search Engine Optimization is the practice of generating augmented traffic to a website by establishing a higher ranking position in the list of search results in search engines like Google.
The increased visibilty of a website in search results, is imperative to increasing traffic, or the overall number of people visiting a website. This can subsequently lead to greater sales or leads for a business.
Content Marketing
Content Marketing is the practice of producing relevant and useful content that will be distributed on various platforms. These platforms would include primarily social media and websites.
The content would typically take the form of articles, videos and/or images targeted at a specific audience. This content is aimed at either attracting or retaining an existing audience. It’s key attribute is that it is useful content that engages.
Social Media Marketing
Social Media Marketing employs the use of popular media platforms to market a product service or brand. It is also a spectacular way in which to engage directly with potential consumers, and thus creating a rapport with the business.
Content specifically tailored for Social Media would be produced in order to represent the brand/product and to attract a greater audience. This would also include paid social media advertising, whereby content has a greater likelihood to be seen by more people.
